I thought that the Diet Coke Twisted Mango commercial was very poorly done. The commercial featured actress Hayley Magnus, who takes a sip of Diet Coke and starts dancing uncontrollably. Overall, I thought that the commercial was very annoying and ineffective. The main reason that I felt the commercial was bad was because the dancing was very distracting. The poor dancing drew my attention away from the product itself. As I watched the poor dancing I was cringing. The dancing was so bad that my assumptions carried over to what Diet Coke Twisted Mango will likely taste like (very poor). In addition to the poor choreography, it seemed like Diet Coke put very minimal time and effort into the making of the commercial. And after researching
Since its release in 1979, the classic Coca-Cola commercial “Hey kid, catch!” featuring Mean Joe Greene has been a fan favorite and often referred to as one of the most memorable commercials of all time. However, I believe that a new champion in the world of sports commercials has arisen. The 2016 Gatorade commercial, “Let it Shine”, has what it takes to become one of the all-time greats in advertisement. Mean Joe has held the title for many years; but I believe it is time for a new king to be crowned.
Personally, I think the Oxi Clean Commercial is effective. Not only are they just selling a stain remover, but a way to make me feel confident in getting that coffee stain out of my white T-shirt. It makes me feel like it can “get the tough stains out.” The tone of the commercial is Dramatic, because of things they say in the commercial, like “Don’t just get it clean, get it OxiClean.”, and “It gets the tough stains out.” Another tone of this commercial is how it shows excitement, with material like “Makes your whites whiter, makes your brights brighter.” By the end of the commercial, I, the child of the customer, feels like I can trust this brand to get even my toughest stains out, and trust me there’s a lot.
The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them
This commercial is intended for working women who want to be healthy in general. This is determined based on how the woman in the commercial is portrayed. This woman is a white collared worker who has a busy work day. As a woman who works she is presented with typical food choices anyone sees in an office setting, deciding between fruits or brownies, or the stairs or escalator.
This ad could be better if within the ad it would not only show these before and after pictures of these people that say they got unbelievable results in 6-9 weeks but they should also let the audience know that these results are based on proper diet and exercise being the key to these results and not just leading the audience to believe that the pill is all you need to get the results.
I hosted the Super Bowl party this year and most my friends thought it was the lamest ad they have seen in years. This ad was the least effective because it wasn’t entertaining, I personally don’t like seeing women with bulked muscles (gross) even though it was the famous racecar driver Danica Patrick, and more importantly it wasn’t noteworthy. It was too depressing, even with the celebrity filled commercial it couldn't do it. I think for the amount ($$) paid, GoDaddy, could
My incredibly mocking solution was developed through the devices of understatements, hyperboles, and verisimilitudes. First of all, I am gluing the mouths of people shut and starving them. In the commercial, the voiceover talks in a optimistic, enthusiastic voice, acting as if nothing is inhumane about this at all. Consequently, the solution and method of my proposed diet plan is completely understated like it’s just another diet plan to try. Secondly, exaggerations are very apparent throughout the video. For God’s sake, I created a pill made of wood and hair. Not only is that awfully disgusting, but it’s hyperbolizing the fillers we take to curb our wild appetites, such as in powder and pill form. Also, I exaggerate the fact that this could save world hunger. Obviously, it won’t; we have many events and groups dedicated to ending to world hunger, yet it still thrives in an abundance of countries. Last but not least, I use verisimilitude to create a sense of authenticity to the plan and product I am selling to the audience. Aside from the reality of this being a satire, it would result in multiple benefits, such as food for the hungry and homeless, money savings on grocery and restaurant bills, and save room in the house important items (other than food). In conclusion, the commercial for my new and trendy diet plan was
We can also see that it does not make much sense that the official Wendy's would make this commercial, of course they could do it, but the edit is not that great so if wendy's would have done it it would
To me, this commercial wasn’t just an advertisement. It was something that moved me. It explained the feelings I have towards athletics and put them into words. It was something I related to because I felt like I was talking to my future child.
As far as promotions go the television advertisement was effective in getting my attention. However this commercial was more
The media and design in the ad helps The Coca Cola Company take on the deeper parts of a person to get to its purpose. They do this by creating an image with the aforementioned pictures collaged together to focus the attention of the
It’s no secret to the advertising industry that children are drawn to anything colorful, exciting or marketed as the next big thing. Commercials that are often stimulating and show other children having fun is a quick way to bring in an audience. What child wouldn’t want to eat a rainbow cereal that has you and your friends chase cartoon leprechauns? If we marketed fruit salad the same way we did with Lucky Charms, it’s extremely likely that children would still have the same reaction. Anything that’s advertising a good time is something that children will want. An example of this would be the Halo tangerine company. In the Halo commercials, they advertise similar to a candy would: showing kids having fun while eating their product. By the
This is far from the truth. If a person were to drink a carbonated beverage before physical activity, it would cause him to be sick, possibly to the point of vomiting. The ad is misleading, but it does influence consumers to buy Sprite. But does the athlete really eat or drink the product they endorse?
In this particular ad Pepsi recreated a scene of a protest, during a time in which the country was divided by the Black Lives Matter campaign. In Pepsi’s protest, people were smiling and laughing and the line of protest was very calm. When Kendall Jenner comes out of the crowd and hands the police officer a Pepsi, everything is immediately solved and everyone starts cheering. Viewers were impacted by this as they believed that Pepsi was trying to say that one can of soda could erase the tension and anger between protesters and police. In reality, the company told viewers, “Pepsi was trying to project a global message of unity, peace and understanding” (Smith). They want to inspire others to join together to create peace, just as Jenner did when she left her photoshoot to join the protest. Instead, the company sent a message that if a twenty-one-year-old model led the Black Lives Matter campaign with a can of Pepsi, everyone would get along. Activist DeRay McKesson told NBC News correspondent Gabe Gutierrez, "This ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place” (Smith). Viewers saw this ad as insensitive as it suggested that the Black Lives Matter protests were unimportant.
Refer to source and message, Coke Zero recruit real lawyers to sue Coke Zero that using an unexpected approach to reinforce the fact that Coke Zero tastes so much like Coke make people believe it is the same and influence consumers