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Creative Innovation : Creativity And Innovation

Decent Essays

Creative report
Introduction
In face of fierce competition and increasing survival pressure, it has been realized that the striking role of creativity and its application in the operation and management of modern organization should be attached with more attention (Tierney and Farmer, 2002). The inspiration and cultivation of creativity has been considered to be one of the most important features of not only individuals but also enterprises for that creativity may bring in with new changes and different possibilities in a variety of ways. In this essay, it will firstly present the differentiating between the concept of creativity and innovation. Following this, it will make use of a practical example to illustrate the application of creative solutions in face of problems and the potential opportunities that might be brought by these creative solutions. In the next part, it will provide suggestions on how to create creative culture within the organization and some potential barriers in the process.
Differentiating between creativity and innovation
In more and more occasions such as the regular meeting of teams and annual report statements, the concept of creativity and innovation has been frequently mentioned and discussed for that entrepreneurs and managers have been fully aware of the importance and significance of creativity and innovation (Vehar, 2013). It goes without doubt that their meaning and value have been attached with enough attention, however, the

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