preview

Analysis of Tesco 2

Better Essays

Task A- Market (s) Environmental Analysis INTRODUCTION Tesco PLC is a major food retailer that operates primarily in the United Kingdom. The company operates 2,291 supermarkets, superstores and convenience stores in the United Kingdom, the rest of Europe and Asia. The company also offers financial products, such as insurance and banking services, as well as electrical appliances and telecommunication products. For the year 2007 to date, Tesco PLC achieved revenues that totaled £ 46,611 million, an increase of 10.9% against the previous year revenues that were £42,016 million. Tesco is one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people. It also provides online services through …show more content…

The threat of substitute organic is minimal once Tesco continues to provide the customers with what they want. This was seen in 2007 when Tesco had major developments in their organic range of products. Bargaining Power of Customers: Tesco frequently consults their suppliers and discuss pricing arrangements. Tesco also ensures that all aspects of their supply chain benefit from their relations with Tesco. Bargaining Power of Suppliers: A producing industry requires raw materials - labour, components, and other supplies. This requirement leads to buyer-supplier relationships between the industry and the firms that provide it the raw materials used to create products. Suppliers, if powerful, can exert an influence on the producing industry, such as selling raw materials at a high price to capture some of the industry's profits. Tesco maintains direct professional business relationships with all their suppliers of organic food and non-food product worldwide. They also conduct supplier viewpoint surveys to find out what their suppliers think of Tesco. OPPORTUNITIES AND THREATS Opportunities  Further Growth into the US  Growing presence in emerging markets  Exploiting new locations in the UK and abroad Threats  Expansion of competitors into new sectors  Stagnating consumer base  Foreign Currency conversion  High cost of entering new markets International growth is expensive. Entering new markets with a new brand

Get Access